GIANT With Fresher Offerings And MORE Exciting Value!

GIANT WITH FRESHER OFFERINGS AND MORE EXCITING VALUE! | Show me some hands who loves to shop at Giant? What make you shop at Giant? Do you aware on the changes from Giant.

GIANT

Giant, one of Malaysia’s leading food retailers, today  launched its brand-new range of exciting customer offerings to better deliver on its promise of  freshness, quality and value in addition to unveiling an entirely new look and feel across all 57 stores in the country.  

The extensive refresh is one of Giant’s most significant developments since the establishment of the home-grown retailer in 1944 and builds on Giant’s position of being the low-price leader  of Malaysia in providing customers with best value. This move also follows the result of Giant’s  research on what truly matters to customers – fresh, quality products at great value, as well  as a positive shopping experience. 

BRAND NEW OFFERINGS 

With this keen understanding, customers can now look forward to Giant’s many refreshed new  offerings that were developed specifically to meet these demands, such as: 

• Launch of over 2000 new products across fresh food, groceries, and household  essentials in-store to excite and delight customers. 

• World of Food, where Giant customers will now be able to enjoy an even wider selection of new imported food selections from all around the world, as well as local  delicacies from home-grown companies. 

• Ringgit Zone, available at selected stores, is a completely new proposition that  reinforces Giant’s position the price leader with RM3/- per item products across all  categories for customers on a budget. Bargain hunters will find exciting new products  ranging from snacks to kitchenware, home, and personal care item at the amazing flat  value deal of RM3/- per item. 

• General Merchandise Section, a complete reinvention of Giant’s General  Merchandise range to deliver good quality products at affordable prices that satisfy  everyday needs. Customers can look forward to over 700 new products here, from  cooking needs, appliances, home storage and organization, to toys and leisure. 

• Ready To Eat offerings at selected hypermarkets such as freshly baked delights  every day from in-store bakeries with a wide range from breads and loaves, to cakes  and assorted buns. Giant is also adopting a hub and spoke model to enable the delivery of freshly baked products from our hyper stores to rest of Giant store network. 

• Guardian, Health & Beauty Care stores are now placed in select Giant hypermarkets,  superstores, and supermarkets, providing a convenient one-stop for customers to get  the best of both worlds. By the end of April, a total of 35 Giant stores will have the  Guardian store-in-store for even more customers to enjoy this added convenience.  

This establishes Giant truly as a one-stop shop for all daily essentials, from grocery items and  health essentials to electronics. 

MEADOWS - QUALITY AT GREAT VALUE, NO. 1 BRAND IN GIANT!  

Bringing customers even greater quality and value to help stretch their dollar, Dairy Farm  launched Meadows, an own brand offering globally sourced high-quality food, with prices that  are significantly more affordable than the equivalent brands. Meadows is already the leading  brand in Giant, more popular than well-known brands such as Hup Seng, Ramly, and Munchy. 

To date, there have been over 240 Meadows products launched which have been extremely  well-received, and customers can look forward to the launch of 210 more Meadows products  in the coming year. 

A GIANT COMMITMENT TO FRESHNESS, QUALITY AND VALUE 

Since the early 2000s, Giant has firmly established itself as the lowest price leader in Malaysia  and has previously been voted as such by customersⁱ. Giant also received the Fair Price  Award in 2016 awarded by the Ministry of Domestic Trade and Consumerism Malaysia for  ensuring quality, value, and services to consumers at a reasonable price. 

Building on this trust and expectation, Giant remains committed to delivering on its promise of  providing fresh products at great value for all, by partnering closely with key suppliers, farmers  and fisherman so that customers can always depend on market-fresh quality at great prices every day.  

Some of the improvements on fresh offerings include the introduction of better, brighter  displays, more product variety, availability, and purchase options (loose nuts, snacks, spices,  bulks buys). And as a commitment to this fresher promise, Giant will provide a refund if  customers are not 100% satisfied.

BRAND NEW LOOK AND FEEL 

All these changes have been supported with a bright new look and feel in store, bursting with  colour and warmth that meet the demands of today’s customers, along with a brand-new logo that is in line with a brand-new customer experience. 

A GIANT PROMISE TO DELIVER ON A GIANT DIFFERENCE 

Mr Chris Bush, Dairy Farm Chief Executive Officer for Southeast Asia Food Business said,  “We recognise that these continue to be challenging times, and we remain more committed  than ever before to being Malaysia’s best value food retailer - providing great prices and  amazing value on products our customers buy the most of, especially during the times our  customers will appreciate it the most.” 

“With this refresh, we have listened closely and acted on what our customers have told us on  what matters to them, and as a result we have upgraded all our store operations and hygiene  standards, product availability and service levels.” 

“We are proud of Giant’s long history as a leading value retailer in Malaysia, and we remain  dedicated to continuously improving to serve our customers the best we can, because we  understand the importance of providing our customers with a better store experience. We have  been working hard to deliver to our customers what they have asked for – every part of the  customer experience and been reviewed and refreshed, because we know that ultimately, it’s  the little things that make a Giant difference!” 

For more information, please visit www.giant.com.my